APRA Wins Africa PR Legacy Award
LAGOS, NIGERIA | 20 SEPTEMBER 2026
The African Public Relations Association (APRA) has beenhonoured with the Africa PR Legacy Award in recognition of its enduring contribution to the growth, development andadvancement of public relations across the African continent.
The award was presented to APRA at the 2026 ASCOM Communication Summit and Awards, held on 17 September 2026 at CRRAE UMOA in Abidjan, Côte d’Ivoire. APRA isthe first organisation to receive the Africa PR Legacy Award.
APRA’s nomination was submitted by a Paris-based communications company specialising in African communication systems and landscapes. Following consideration of nominations in the category, the jury recognised APRA’s 50-year legacy and sustained commitmentto professional unity, standardisation, collaboration andcontinuous dialogue within the public relations profession across Africa.
In notifying APRA of the award, ASCOM highlighted the Association’s vision and resilience in building a continentalprofessional body with a presence across Africa and its consistent efforts to bring practitioners together to reflect on the present and future of public relations.
Speaking at the Summit, Michel Russel Lohore, Chief Executive Officer of ASCOM, commended APRA for its longstanding role in strengthening collaboration among public relations professionals across African countries and promoting accountable public relations and strategic communication as important contributors to Africa’s development.
Receiving the award on behalf of APRA President, Mr. ArikKarani, APRA Secretary General Dr. Omoniyi Ibietanexpressed appreciation to ASCOM, the award jury and thenominators for the recognition.
He said the award was a significant affirmation of APRA’s five-decade contribution to the profession and its continuing commitment to strengthening public relations practice across the continent.
“This recognition is a tribute to the generations of public relations practitioners who have contributed to buildingAPRA and advancing our profession across Africa. It also reinforces our responsibility to ensure that APRA remains a platform for professional collaboration, knowledge exchange,ethical practice and the continuous advancement of publicrelations on the continent,” Dr. Ibietan said.
The Africa PR Legacy Award comes as APRA begins the next chapter of its 50-year journey, with the Association reaffirming its commitment to strengthening collaboration with governments, professional bodies, partners and communication practitioners across Africa.
Veronica E. Abuede
Chief AdministrativeOfficer African PublicRelations Association