2024 ACCREDITATION PROGRAMME
LEVEL I (FOUNDATION)
The IPR Ghana Level I Accreditation course is the foundation and entry point to the Institute’s professional development and qualifications programme.
Level I has three (3) modules and focuses on building capabilities and capacities required for a starter grade PR role.
Module 1 covers an introduction of PR as professional discipline, content development and management for both traditional and digital media platforms.
Module 2 and 3 develops an understanding of the role of PR within an organisation and what PR practitioners do as professionals
ELIGIBILITY
- A College or University graduate with at least a Diploma/Bachelor’s degree in PR, Communication Studies, Journalism or any of the social sciences
- A professional changing career direction, or already engaged in a PR support role.
What to expect
On successful completion of this programme, candidates should be able to:
- Create written content that engages target audiences on both traditional and digital audio-visual platforms.
- Identify and prioritize different audience groups and channels, and justify those
Choices
- Manage the dynamics of building relationships between an organisation and its stakeholders.
- Understand and articulate how PR enables the achievement of different organisational objectives, and the interplay with related disciplines such as marketing communications and advertising.
- Explain the role of opinion shapers including influencers, journalists, subject matter experts, and others.
Courses
Public Relations; an introduction of a professional discipline
Social Media
Writing
Storytelling
Infographics & visualization etc.
COURSE FEES
Ghc 2850.00 for Members, Ghc 3850.00 for Non-Members
DURATION
4 weeks || Time: 5pm – 8 pm Each Evening
VENUE
IPR Ghana Secretariat, Ridge, Opposite Kempinski Hotel, Accra / Virtual (Online)
ARE YOU INTERESTED?
Contact – 0500481062/0302631986
Email: info@iprghana.org
